Pharma & Healthcare Social Media Market Exploring Future Growth 2019-2024 and Key Players – Abbott Labs, Amgen, Astellas Pharmaceuticals, Astra-Zeneca, Bayer Pharmaceuticals, Baxter, Boehringer Ingelheim

The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the pharmaceuticals industry. In addition to marketing, an increasing number of pharma players have also begun leveraging these platforms to enhance consumer relationships and improve brand management, based on the market intelligence generated by monitoring and analyzing user-generated content. […]

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