Global Shaving Pen Market Outlook
Cosmetic and personal care products play an important role in one’s health and hygiene lifestyle. In recent years there has been a blurring of lines between proactive healthcare and cosmetic and personal care products since consumer seeks to take control of better hygienic lifestyle. Consumer defines cosmetics into seven various categories i.e. oral care, skin care, hair care, make-up, body care, and perfumes. Hair care market is being anticipated to be valued at US$ 212.2 billion over the forecast period. Hair care market is being considered to be one of the significantly growing markets over the past few decades in terms of value sale which is attributable to rise in demand for hair care products and growing millenial population base. In the Haircare market, there are several other key sub-segment playing a pivotal role in driving the market in global level i.e. hair coloring, hair texturing and hair styling. Though hair styling segment accounts to smaller value share in the cosmetic industry, it has witnessed higher demand from the spa and salon establishments. Shaving pen is one such hair styling segment gaining traction in the global market. Shaving pen is primarily used to style one’s hair, eyebrows and even used for tattooing.
Global Shaving Pen Market: Reasons for Covering this Title
The hairstyling industry has witnessed diversification over the past couple of years. Target customers especially the millennial group desire for more stylish and attractive looks. Hairstyling industry calls for creative and artistic professionals in order to cater to its target customers’ needs and requirements. In order to cater to such specific needs, hairstylist demand for hairstyling tool such as shaving pen. Shaving pen makes it easy and convenient for the hairstylist to come up with the desired hairstyle for its target customers. Shaving pen facilitates styling of one’s hair in various styles and looks. Shaving pen also helps in styling and aligning one’s eyebrow in a much more specific manner. Apart from that, shaving pen has usage in hair tattooing, hair parting, beard styling as well as bikini styling.
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Global Shaving Pen: Market Segmentation
On the basis of base material, the global Shaving Pen market has been segmented as –
- Stainless steel
- Others (Copper, metal)
On the basis of application, the global Shaving Pen market has been segmented as –
- Eyebrow styling
- Beard styling
On the basis of the end user, the global Shaving Pen market has been segmented as –
- Fashion Industry
- Salon & Spa
On the basis of the distribution channel, the global Shaving Pen market has been segmented as –
- Specialty Stores
- Independent Stores
- Online Store
Global Shaving Pen Market: Key Players
Some of the key players operating in the global Shaving Pen market are Ecomlad, Inc., Pearl Box Co., Think Tipsy, F.H.U. Magia Monika Klinikowska, among others.
Shaving Pen Market: Key Trends
Shaving pen being a niche market, manufacturers for shaving pen have been taking efforts on promoting the product among its target customer through various promotional strategies.
Shaving Pen Market: Key Developments
- Manufacturer of Magia Shaving pen,H.U. Magia Monika Klinikowska has been taking steps on promoting its product on various social media channels such as youtube, tweeter, and Facebook.
- Some of the major Shaving pen companies have been strategizing on promoting its product through various mass marketing strategies. Companies have been promoting its product even through celebrity endorsements.
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Key Data Points Covered in the Report
Some of the key data points covered in our report include:
- An overview of the Shaving Pen market, including background and evolution
- Macroeconomic factors affecting the Shaving Pen market and its potential
- Shaving Pen Market dynamics, such as drivers, challenges, and trends
- Detailed value chain analysis of the Shaving Pen market
- The cost structure of the products and segments covered in the study for Shaving Pen Market
- In-depth pricing analysis, by key product segments, regions and by major Shaving Pen market participants
- Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario for Shaving Pen
- Analysis of the Shaving Pen market structure, including a tier-wise categorization of key market participants
- Competitive landscape of the Shaving Pen market, including detailed profiles of the top players in this market
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint