The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the pharmaceuticals industry. In addition to marketing, an increasing number of pharma players have also begun leveraging these platforms to enhance consumer relationships and improve brand management, based on the market intelligence generated by monitoring and analyzing user-generated content.
Efforts of pharma sector to leverage the benefits of social media tools to widen their customer base, strengthen customer relationship and enhance brand performance further fuels the usage of social media pharma and healthcare marketing. Other major aspects favorable for pharma sector are building investor relations, corporate communication and customer service at the corporate level. The involvement of regulatory authorities in drafting and issuing guidance for use of interactive media for drugs and biologics proves to be instrumental in deciding the importance of social media marketing in pharma industry.
Major Key Players of the Pharma & Healthcare Social Media Market are:
Abbott Labs, Amgen, Astellas Pharmaceuticals, Astra-Zeneca, Bayer Pharmaceuticals, Baxter, Boehringer Ingelheim, Bristol Myers Squibb, Daiichi Sankyo, Eli Lilly, Glaxosmithkline, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi-Aventis, Teva Pharmaceuticals, Ucb
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Major Types of Pharma & Healthcare Social Media covered are:
Major Applications of Pharma & Healthcare Social Media covered are:
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