Sports apparel refers to the sports-specific clothing used for physical activities. Several types of sportswear are available depending on the sports activities that include tracksuits, gym suits, yoga wear, swim wear, and tights. Increase in adoption of these apparels is attributed to their unique advantages such as prolonged durability, improved range of motion, breathability of material, and superior comfort. In addition, rise in adoption of sports apparel has been witnessed to avert ligament injuries and physical strains on muscles and to enhance the performance.
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Rise in income and discretionary expenditure of consumers has enabled them to focus on health and wellness. Increase in health awareness is therefore shifting the focus of consumers toward the use of sportswear, thus driving the market. Moreover, endorsements of sportswear by celebrities influence the Indian population, which boosts the growth of the market. Additionally, Indian icons who consider themselves as fitness conscious promote the apparel brands, which acts as a major driving factor of the sportswear segment, thereby contributing in expanding the customer base. However, counterfeit trade in sportswear restrains the growth of the market.
On the contrary, the Indian sportswear industry is noticing a considerable change owing to its increasingly organized modern retail consisting of a planned approach of the distribution and logistics management, which is targeting both, urban as well as smaller developing towns. This is viewed as an opportunity by the sportswear manufacturers.
India sports apparel market is segmented based on end user and mode of sale. By end user, the market is categorized into men, women, and kids. On the basis of mode of sale, it is segregated into retail stores, super market, brand outlets, discount stores, and online stores.
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The major players in the India sports apparel market include Adidas AG, Nike, Inc., Puma SE, Ralph Lauren Corporation, Under Armour, Inc., Umbro, Ltd., Fila, Inc., Lululemon Athletica Incorporation, New Balance Athletic Shoe, Inc., and Columbia Sportswear Company.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides an extensive analysis of the current and emerging trends and dynamics in the India sports apparel market.
- In-depth analysis is done by constructing market estimations for the key market segments to identify the prevailing market opportunities.
- This study evaluates the competitive landscape and value chain to understand the competitive environment across the geographies.
- Comprehensive analysis of factors that drive and restrict the market growth is provided.
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