The human body needs vitamins and minerals to work efficiently. And food is the easiest source where most of the minerals and vitamins are present. Both the components help to keep up with the immunity system and protection from various diseases to the body.
Human body needs essential minerals trace and macro minerals. Calcium, chloride, magnesium, potassium, and sodium are the ingredients considered as basic food minerals. Absence of nutrients-rich food is growing the demand for these minerals. Hence, this growing demand is driving the food mineral market.
Some of the key developments in the food minerals market are:
- Youngevity introduced Plant Derived Minerals™ – 32 fl oz, this product is liquid concentrates carries near about 77 minerals from ancient plants in their unchanged colloidal form. The aim to create this mineral is that human bodies need a fixed stream of minerals to function properly, and this mineral will fulfil that need.
- One of the largest health practitioner brands in the U.S, Thorne is providing tests using minerals for example, thyroid, fertility, stress, and sleep function. These initiatives help them to gather significant revenue and drive development of the global food minerals market.
The global food minerals market is competitive and fragmented due to the presence of several major companies operating in the market. The companies are such as Novartis, Youngevity, Bee Health,Solgar, Bayer, Rainbow Light, and Pharmaca. Manufacturers are involved in strict research & product development by starting joint ventures and strategic partnerships by maximizing revenue shares of the global food minerals market.
The food mineral market is on the surge due to rising urbanization and increasing number of health-conscious consumers. These minerals are utilized across several segments for example to support memory and brain, digestion, managing weight, eye health, and to relief from allergies. This is due to rising strict government policies and clinical methods. Magnesium and calcium require in high concentrates. This is because of their function; these minerals maintain the muscles and bone health along with regulating basic function of metabolism.
Among all the regions across the globe, Europe is leading the food minerals market and it is expected lead in the forthcoming years. Expanding quality concerns and stringent guidelines will drive the food minerals market in the Europe. Organizations are attempting to produce supplements without the utilization of benzoic corrosive, bisphenol, hydrogenated oils, sorbitol, artificial flavors, and additives. Rising instances of cardiovascular disorders and corpulence will expand food minerals market share. This is due to its functionality, for example, insulin, heartbeat, stress and anxiety controlling functions by lessening intemperate generation of adrenaline and cortisol.
Europe food minerals market may experience growth in the market in the forthcoming years. Growing number of elderly people, expanded liquor consumption, and unhealth lifestyle will support the food minerals market development. They direct a few metabolic capacities and go about as impetuses for compounds.