Press Release

Cosmetic Packaging Market- Estee Lauder generated 12% revenue in the U.S

The global cosmetic packaging market is analysed by Transparency Market Research to find opportunities and analyse future trends. The report titled “Cosmetic Packaging Market: Global Industry Analysis, Opportunity Assessment, 2018 – 2026” states that the increased premiumization of cosmetic products and advancements in printing technology are propelling the growth of global cosmetic packaging market. The global cosmetic packaging market is expected to create an incremental $ opportunity of US$ 14,250.92 Mn during the forecast period.

Rising Demand for Hair Care & Skin Care Products

Cosmetic packaging is gaining market traction with remarkable growth throughout the forecast period primarily, due to an increase in demand from millennials in emerging markets such as India, Brazil, and South Africa. Global hair care & skin care industries are growing with higher annual growth rates. Anti-ageing products such as creams, shampoos, and hair conditioners are some of the prominent products driving the global cosmetic packaging market. Rising awareness of anti-aging products amongst the female population is one of the primary factor boosting the sales of the global cosmetic packaging market.

Positive Impact of Internet/E-Commerce Retailing

E-commerce penetration into rural and urban areas is driving the global cosmetic industry sales, which, in turn, are driving the growth of the global cosmetic packaging market. Rising cross border sales and penetration of internet into emerging markets is expected to boost the sales of cosmetics. The increasing presence of millennials on social media helps them explore more global cosmetic brands which, in turn, is driving the sales of cosmetic packaging.

  • For instance, Estee Lauder generated 12% revenue in the U.S., and 8% of its global sales were derived through e-Commerce retailing.
  • Apart from Estee Lauder, L’Oreal also generated 25% of its revenue through E-Commerce retailing.

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Developments in the Global Cosmetic Packaging Market

  • In February 2016, the company acquired Megaplast GmbH, Megaplast France s.a.r.l. and Mega Pumps L.P. from Megaplast Group. The objective of the acquisitions is to manufacture all-plastic airless dispensing systems for beauty care.
  • In January 2017, the company was recognized with WorldStar Packaging Award for its innovative inverted Daisy Squeeze Sour Cream packaging.
  • In March 2018, RPC Group PLC acquired German packaging peer Nordfolien GmBH for EUR 75 million. Nordfolien operates from two sites in Germany and Poland which also include in-house recycling capabilities.
  • In February 2017, the company acquired Promens AS, an Icelandic company providing rigid plastic solutions for personal, healthcare, and food markets.

Demand from Commercial Setups

The growing number of commercial setups is driving the global cosmetic packaging market. Factors such as changing lifestyles of the people, services provided by the beauty and wellness industry, increasing middle-class population of the Asia Pacific countries is expected to drive the growth of the global cosmetic packaging market. Moreover, the usage of color cosmetics in commercial establishments is comparatively higher than in households. This trend is expected to continue during the forecast period and is expected to drive the demand for cosmetic packaging. Improving economic conditions, coupled with the rising emphasis on grooming, in the emerging markets is the major driver influencing the demand for cosmetic packaging.

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Global Cosmetic Packaging Market: Trends

Advancements in Material & Printing Technology

Packaging printing technology is driving the global cosmetic packaging sales. Advanced and trending printing technologies such as hot stamp foil printing and flexography are helping cosmetic manufacturers to offer innovative and eye-catching packaging for their cosmetics. New advances in material and printing technology have opened up various design trends for cosmetic packaging. Manufacturers are using polypropylene films for premium cosmetic packaging where biaxially-oriented polypropylene (BOPP) are preferred as packaging material for cosmetics. 3D printing technology is the new trend being adopted by the cosmetic packaging manufacturers globally. 3D printing gives an aesthetic look to the product, and is generally used to package cosmetics, fragrances, and shampoos.

Global Cosmetic Packaging Market Volume is Projected to Expand 1.5X from 2018 – 2026

In the global cosmetic packaging market report, key players from different geographical regions with research and development, high production, and supply channel facility are profiled. Company overview, strategies to compete in the market, product lines, company revenue, and segmental share of key players in the cosmetic packaging market are evaluated in the competitive landscape. Key manufacturers operating in the global cosmetic packaging market include Aptar Group, Inc, RPC Group Plc, Gerresheimer AG, Amcor Limited, Libo Cosmetics Company, Ltd., Quadpack Industries, HCP Packaging, Fusion Packaging, ABC Packaging Ltd., Swallowfield Plc, Saverglass sas, Essel Propack Ltd, Albea S.A., Quadpack Ltd, Coverpla S.A., The Packaging Company, Smurfit Kappa Group PLC, Alovey Cosmetic Packaging Co., Ltd, HCT Group, and Rise Cosmetic Packaging Co., Ltd.

In Transparency Market Research’s global cosmetic packaging market report, we have analysed the strategies of key players. A competition dashboard of significant key players is provided in the global cosmetic packaging market report. Tier structure analysis of the cosmetic packaging market provides the contribution in the global market revenue of market players distributed among three tiers.