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Advertising Public Relations And Related Services Market Set to Register 7.4% CAGR During 2019-2022 | WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies

Advertising Public Relations And Related Services Global Market Report 2019

The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

The Advertising, public relations and related services   market expected to reach a value of nearly $879.36 billion by 2022, significantly growing at a CAGR of 7.4% during the forecast period. The growth in the advertising, public relations and related services   market is due to increased demand for advertisement service, reputation management, product placement in blogs and social media.

However, the market for Advertising, public relations and related services   is expected to face certain restraints from several factors such as high advertising Costs, skills shortage.

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Companies Profiled in this report includes: WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc.

Western Europe was the largest region in the global advertising, public relations, and related services market, accounting for 32% of the market in 2018. North America was the second largest region accounting for 31% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.

Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year’s growth rate for global advertising expenditure. For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie “Star Wars: The Force Awakens.” The company also tried to drive sales keeping its stores open 24 hours to host special midnight events.

Advertising, Public Relations, And Related Services Market Global Report 2019 from Publisher provides the strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market

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Table of Content:

  1. Executive Summary
  2. Report Structure
  3. Advertising, Public Relations, And Related Services Market Characteristics
  4. Advertising, Public Relations, And Related Services Market Product Analysis
  5. Advertising, Public Relations, And Related Services Market Supply Chain
  6. Advertising, Public Relations, And Related Services Market Customer Information
  7. Advertising, Public Relations, And Related Services Market Trends And Strategies
  8. Advertising, Public Relations, And Related Services Market Size And Growth
  9. Advertising, Public Relations, And Related Services Market Regional Analysis
  10. Advertising, Public Relations, And Related Services Market Segmentation
  11. Advertising, Public Relations, And Related Services Market Metrics
  12. Asia-Pacific Advertising, Public Relations, And Related Services Market
  13. Western Europe Advertising, Public Relations, And Related Services Market
  14. Eastern Europe Advertising, Public Relations, And Related Services Market
  15. North America Advertising, Public Relations, And Related Services Market
  16. South America Advertising, Public Relations, And Related Services Market
  17. Middle East Advertising, Public Relations, And Related Services Market
  18. Africa Advertising, Public Relations, And Related Services Market
  19. Advertising, Public Relations, And Related Services Market Competitive Landscape

19.1. Competitive Market Overview

19.2. Market Shares

19.3. Company Profiles

19.3.1. WPP PLC

19.3.2. Omnicom Group

19.3.3. Publicis Groupe SA

19.3.4. Dentsu Inc

19.3.5. Interpublic Group of Companies Inc

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