U.S. sanitary ware Market Size to Hit USD 5,687.3 million by 2025: Analysis of Key Players, Trends, Drivers, & Challenges

Press Release

The newly released research at Big Market Research titled “2018-2025 U.S. sanitary ware Market Report” provides data, information, brief analysis, company profiles, statistics for past years and forecasts for next few years.

The U.S. sanitary ware market size was valued at $4,168 million in 2017 and is expected to reach $5,687.3 million by 2025, registering a CAGR of 4.0% from 2018 to 2025.

Sanitary ware refers to products used in bathrooms and kitchens. These include wash basins, toilet sinks, pedestals, and cisterns. Sanitary ware are now available in wide variety of materials such as metals, glass, and plastics. However, the ceramic sanitary wares have excellent resistance to chemical attacks, are cost effective, and are able to withstand heavy loads as well. Sanitary wares have evolved from being a necessity to a status statement. Thus, expenditure on sanitary ware products have increased manifolds in the past few years. This is attributed to the change in lifestyle of people that is fueled by the growth in per capita income

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The key factors that drive the growth of the US sanitary ware market include emerging trend of bathroom concept, easy availability of raw material and increasing expenditure on advertising and marketing activities by leading manufacturers in the region. Moreover, customized solutions according to specific requirements and designs have created new opportunities for the sanitary ware market growth. However, factors such as stringent government regulations and environmental policies for sanitary ware manufacturing are expected to impede the overall market growth. Furthermore, novel innovations such as smart toilets, double flush toilets and customization have gained huge traction in the recent years, which in turn are anticipated to create lucrative opportunities for the market expansion in the upcoming future.

The U.S. sanitary ware market is segmented based on product type, material, distribution channel, and location. Based on product type, the market is divided into toilet sinks/water closets, wash basins, pedestals, and cisterns. Based on material, it is classified into ceramics, pressed metals, acrylic plastic & Perspex, and others. Based on distribution channel, it is bifurcated into retail distribution and wholesale distribution. Based on location, the market is categorized into commercial and residential.


  • • The report provides an extensive analysis of the current and emerging market trends and opportunities in the US sanitary ware market.
  • • The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
  • • A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
  • • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

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The major players profiled in this study include: CERA Sanitaryware, Corona, Duravit AG, Elkay Manufacturing Company, Fortune Brands Home & Security, Inc., Geberit AG, HSIL Limited, Jaquar Group, Kohler Co, LAUFEN Bathrooms AG, Lecico Egypt, LIXIL Group Corporation, Masco Corporation, Toto Ltd., USCT Bath, Villeroy & Boch AG

U.S. sanitary ware Market Key Segments:

By Product Type

  • • Toilet Sinks
  • • Wash Basins
  • • Pedestals
  • • Cisterns

By Material

  • • Ceramics
  • • Pressed Metals
  • • Acrylic Plastics & Perspex
  • • Others

By Distribution Channel

  • • Retail Distribution
  • • Wholesale Distribution

By location

  • • Commercial
  • • Residential

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Table of content:


1.1. Report description

1.2. Key market segments

1.3. Key benefits

1.4. Research methodology

1.4.1. Secondary Research

1.4.2. Primary Research

1.4.3. Analyst Tools and Models


2.1. CXO perspective


3.1. Market definition and scope

3.2. Key findings

3.2.1. Top investment pockets

3.2.2. Top winning strategies

3.3. Porter\’s five forces analysis

3.3.1. Bargaining power of suppliers

3.3.2. Threat of new entrants

3.3.3. Threat of substitutes

3.3.4. Competitive rivalry

3.3.5. Bargaining power of buyers

3.4. Top player positioning

3.5. Market dynamics

3.5.1. Drivers Emergence of concept bathrooms Availability of abundant raw material

3.5.2. Restraint Environmental concerns coupled with stringent regulations

3.5.3. Opportunity Opportunities to expand business on online platform

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